User Group

2010 marks the 25th Anniversary of the IAUA Annual Conference!

The International Alert Users' Association, IAUA, is the longest running and largest independent user’s group in the rental industry. It provides many important benefits for its owner/members, who pay a nominal annual fee ($95 per business owner) to belong.

Benefits include:

• An annual 2.5 day conference (generally hosted in Colorado Springs, Colorado), which includes 15-25 one-hour educational seminars on the Alert software and how to use it profitably in your rental business. The conference also includes peer-to-peer networking, guest speakers, individual consulting, confidential briefings on the company and on new products, beta testing in a software lab, time with the Alert executives and staff, recreational activities, and more. (Registration fees for the Annual Conference vary, and are budgeted to break-even on a per participant basis. Fees are approved in advance by the IAUA Board as part of its annual budget.)


• The IAUA Board is an elected body that represents you as an Alert client and provides constructive input on the IAUA Conference, and on Alert’s customer service, technology, and management. A members-only Board Election and Town Hall Meeting provides a confidential opportunity for Alert clients to voice their opinions and to seek constructive resolution of potentially sensitive problems and/or issues. (Alert staff are not present, unless invited to resolve specific issues summarized by the IAUA Board at the conclusion of the meeting. Non-owners may participate, but only as the designated representative of a business owner.)


• The IAUA Advisory Councils attend a meeting at each Annual Conference based on their market focus. The purpose of these meetings is to guide the long-term development of Alert software to best meet the needs of each market. Currently, there are three Advisory Councils, reflecting the make-up of the American Rental Association (ARA) membership: Event/Party Rental, General Rental, and Heavy Equipment.


• The IAUA Software Development Ballot is a member-generated, comprehensive list of new features that members approve via a computerized voting process which allocates an equal (but substantial) annual budget for each member who attends. You must be present to recommend features and to vote. 100% of the IAUA-approved features are generally delivered as part of the next Alert EasyPro annual revision.


• The IAUA also funds the Alert After-Hours Support Program, which provides emergency live phone support for Alert clients outside of normal working hours. Just like AAA for your car, your membership in IAUA entitles you to prompt “free emergency service” whenever you need it, at no extra charge. (Some restrictions apply, according to a written Software Support Agreement. Software Support, including Free Annual Upgrades and Free Warranty Service, is a perpetually renewable benefit of your Alert EasyPro software purchase.)


• Other IAUA benefits include a free subscription to the Quarterly Alert Newsletter, as well as voluntary inclusion in on-line social media groups, such as the Alert Linked-In membership group.


• Most important of all, as a life-time membership benefit of IAUA, you will have the opportunity to network with and be mentored by the most creative and profitable rental operators in the world, bar none. Your rewards for participation are limitless!

Join us for the 2010 IAUA Annual Conference!

Early Registration starts August 2nd, 2010 for IAUA 25: "Rebuilding Rental." The Annual Conference starts early on Thursday, November 11th and ends with lunch on Saturday, November 13th. The jam-packed agenda includes over 25 optional one-hour presentations, training seminars, round-table discussions and more. This year's agenda features a Key Note Speech on how to maximize sales through a combination of effective sales techniques and the use of software for Customer Relationship Management (CRM). As always, the Conference includes the election of IAUA officers, voting on the next revision of Alert EasyPro, and Advisory Council meetings by three major industry classifications: Event/Party, General Rental, and Heavy Equipment.

Learn more about the 2010 IAUA Conference
Register for the November 2010 IAUA Conference
Make your reservations for the November 2010 IAUA Conference

Antlers Hilton
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Check out the November 2009 IAUA Conference Photo Album!
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