Alert Announces 32nd Annual International Alert Users Association Conference!

IAUA Conference

Without further ado, Alert Management Systems is pleased to announce the 32nd annual IAUA (International Alert User Association) Conference. This year’s event will be held in lovely downtown Colorado Springs, Colorado.

The dates of the International Alert User Association conference are November 2-3, 2017. Most attendees typically arrive on Wednesday since the conferences begins early on Thursday morning.  Once again, the luxurious Wyndham Grand Mining Exchange is the venue. To reserve a room at the conference rate, please click here.

Watch this space for updates on the agenda and registration as they become available! Information from last year’s event is below.

To learn more about how Alert EasyPro powers the most profitable event rental enterprises, please contact us at, or call 800-530-8050 to schedule a free demonstration.


Alert's 31st Annual International Alert User Association Conference is here

Alert Easy Pro 2016 IAUA conference

Download the 2016 IAUA Agenda             Download the 2016 IAUA Class Descriptions

2016 International Alert User Association Conference Agenda

Wednesday, November 2, 2016

1:00-6:00 Registration in lobby of the Mining Exchange, a Wyndham Grand Hotel 8 South Nevada Ave, Colorado Springs, CO 80903

Thursday, November 3, 2016

7:00 – 8:00 Registration continues in lobby of the Mining Exchange

7:00 – 8:00 Breakfast

8:00 – 9:00 Welcome and introduction of attendees

9:00 – 9:45 Alert Business Review and introduction of Alert staff

10:00 – 10:30 Introduction of new features for Version 18

10:45 – 12:00 Voting Review

12:00 – 1:30 Lunch & IAUA Business Meeting **Note regarding Owner Roundtables: Principals of the company only**

1:30 – 2:30 Class Session 1 Choice of:

  • Owner Roundtable: Turning Your Website into a 24/7 Salesperson**
  • Understand E-Fax (Does My Store Need It?)
  • Sign & Rent: 4 Areas It Can Improve Your Business

2:30 – 3:00 “Alert Shorts!” A Brief Presentation in the Resource Room during break – Ticket & Customer Alerts

3:00 – 4:00 Class Session 2 Choice of:

  • Owner Roundtable: Hiring the Right People (Who Is On Your Bus?)**
  • Roundtable to Discuss Adding Work Order to Commission Module
  • Credit Card Processing: Is It Working as Hard as You Are?

4:00 – 4:30 “Alert Shorts!” A Brief Presentation in the Resource Room during break – Customer Survey

4:30 – 5:30 Class Session 3 Choice of:

  • Owner Roundtable: Pricing Strategies**
  • “The Cloud” 101
  • Dispatcher Dashboard: Overview & New Features

5:30 – 6:00 “Alert Shorts!” A Brief Presentation in the Resource Room during break – Customer Portal

6:00 – 8:00 Dinner: Pictures of a Year in Review

Friday, November 4, 2016

7:00 – 8:30 Breakfast

8:30 – 11:00 Advisory Councils Choice of:

  • General
  • Party
  • Heavy Equipment

11:00 – 11:30 “Alert Shorts!” A Brief Presentation in the Resource Room during break – Operator Dashboard Tricks & Tips

11:30-1:00 Lunch: The Art of Shameless Self-Promotion Preview

1:00 – 2:00 Class Session 1 Choice of:

  • Owner Roundtable: The New Revenue Recognition Standard & How it Will Impact Your Business**
  • Social Media: How to Expand Your Presence
  • What Can You Do With a Tablet & Alert?

2:00 – 2:30 “Alert Shorts!” A Brief Presentation in the Resource Room during break – Ticket Attachments

2:30 – 3:30 Class Session 2 Choice of:

  • Owner Roundtable: Creating a Team Environment
  • Dispatcher Dashboard Brainstorming Enhancements
  • Security: Fencing to Firewalls

3:30 – 4:00 “Alert Shorts!” A Brief Presentation in the Resource Room during break – Alert EasyVault: What is it? How Does it Work?

4:00 – 5:00 Class Session 3 Choice of:

  • Owner Roundtable: Key Business Indicator Reports and Broadcasting Reports Throughout your System (Ends at 5:30)**
  • Creative Cost Reductions
  • The Art of Shameless Self Promotion (Full Presentation)

2016 Class Descriptions

Making your Website a 24/7 Salesperson

How can you make your website work harder for you? Hear how other owners are using it to take orders, handle language issues, take payments from customers, and reduce touch-costs.

Hiring the Right People: Who is on your Bus?

A user-lead discussion about how to find/train/keep the right people and get rid of the wrong people. This is designed to be an owner-level interactive discussion about hiring practices and corporate philosophy.

Pricing Strategies

A discussion about Service versus Price, thinking outside the box on charges/fees, how to handle going against the popular philosophy on pricing. Do you know your real delivery costs? Are you recouping costs or deferring them?

The New Revenue Recognition Standard & How it Will Impact Your Business

Have you been hearing about the new revenue recognition standard ASC 606? Are you wondering how it will impact your financials? Join other owners with a CPA to learn everything you need to know.

Creating a Team Environment

Are you challenged to create a sense of Team in your business? Between Sales & Operations? Within your sales force itself? Have you succeeded in establishing a collaborative environment? Share your ideas, trials, and successes with your peers!

Key Business Indicator Reports/Broadcasting Reports Throughout Your Business*

Several clients have agreed to share their own KBI Reports, and we invite you to bring yours to share as well. Next, the conversation will shift, and one of our users will share how they have creatively broadcast their reports throughout their business. These examples will also be visible in the Resource Room if you miss this class!  

Understanding E-Fax: Does my Store Need it?

If your store is doing analog faxing, you should attend this class to see how V18 and the changes in faxing will impact your operations.

Sign & Rent: 4 Areas it Can Improve Your Business

Sign & Rent keeps getting better! Whether you are using it to get signed copies of orders, as part of dispatching or now for receiving credit card payments, or just want to see what you are missing out on, this class is for the S&R curious.

Credit Card Processing: Is it working as hard as you are?

Credit Cards are an integrated part of your daily life - if they aren't an integrated part of your Alert software, you have an opportunity to reduce costs and increase efficiencies. Further, credit cards can be automated to work with Cycle Billing, can be used by your customers on your website, and now work via Sign & Rent.

"The Cloud" 101

Keep hearing the about The Cloud, but haven't figured out what everyone is talking about? This is a 'just the basics' class that will help you better understand The Power of The Cloud and what it can mean for your business. This class is not for the IT professional, but in everyday language that a rental store manager or owner will understand.

Dispatcher Dashboard: Overview & New Features

If you are not using this amazing dispatching tool, or what to see what new features are available in V18, you will want to be in this class. The Dispatcher Dashboard is being used by the most efficient Tool & Party stores to streamline their deliveries.

Social Media: How to Expand Your Presence

Are you trying to learn more about using social media in your business? Are you wondering whether you are doing everything you could be doing? How much time should this require of a staff person (or yourself)? What have other stores done that they consider wildly successful? This interactive class should answer these questions and garner a lively discussion that will likely continue during breaks!  

What Can you do with a Tablet & Alert?

Installers get this question all the time: "How/where can I use Alert and a tablet?" Come to this class to get caught up on all the Alert features that allow use of mobile devices.

Security: Fencing to Firewalls

Discussions of both physical and internet security. This class is designed to be an interactive discussion about fencing, cameras, internet/network security, GPS, theft/fraud prevention, etc.

Creative Cost Reductions

Ideas from inside and external to your Alert software. How to reduce touch-costs, re-work, marketing costs, going paperless, etc.

Shameless Self Promotion!

“It’s not who you know, it’s who knows you!” What are no-cost or minimum-cost marketing ideas to introduce yourself to your potential clients? “Shameless Self Promotion”, presented by Damon Holditch, CSEP, CERP [Marquee Event Group] provides examples of successful marketing at little or no cost. Listen to the stories of what works and how the marketing plans were developed. It’s fun, it's works and it’s PINK!

*Owner Roundtables: Owner Roundtables are limited to principals of the company


Another Record Attendance Year for the 30th Annual International Alert User Association Conference!     

For the third straight year, attendance at Alert's International Alert User Association Conference exceeded the prior year. Alert staff, rental store owners and select vendors joined together for two packed days, November 12-13 in Downtown Colorado Springs.  This year's venue, The Wyndham Grand/Mining Exchange Hotel, set a new standard for comfort and exclusivity, with the Alert event as its only activity.  Attendees were so pleased, they voted to return to the same venue next year, November 3-4, 2016. 

Alert store owners and managers learned from classes, round table discussions, Advisory Councils, and via networking with peers.  They were also able to vote on the next round of profitability-building enhancements to Alert EasyPro.  In the confidential 'members only' town hall meeting, a new volunteer IAUA Board was elected and IAUA members shared priorities with one another in an open forum.  A summary was provided to the Alert management team, to help shape its priorities for the coming year.     

Click here to see a full overview of the class descriptions. 

As summarized by Alert customer Richard Mackay, of Reliable Rentals in St. Croix, V.I., "...The conference this year was excellent.  I think it went smoothly, lots of people were engaged and happy with their classes, and I got lots of positive feedback.  I know that this is a ton of work for you and your staff and I really really appreciate all you guys do to make it work.  It has been so much fun to be part of this event and coming back this year really showed me how much I missed it last year.  Next year I am going to plan to bring my wife up and have her be part of this as well.  Thanks again for all your hard work and I am looking forward to putting some of the things I learned to work!"  (And all of us at Alert say many thanks to you, Richard, for being a great customer!) 


Record Attendance at 29th Annual International Alert User Association Conference! 

Colorado Springs, Colorado. November 20, 2014.Alert Management Systems (Alert), an industry leader in Windows-based rental management software, achieved record high attendance for the second year in a row at its 29th Annual IAUA (User Group) Conference, November 13-14, 2014. According to the company, nearly 150 rental professionals, Alert staff, and sponsoring vendor personnel attended the International Alert User Association Conference in Colorado Springs, a new record for the long-running annual event.

The International Alert Users' Association (IAUA) is the longest running independent user’s group in the rental industry. It provides many important benefits for its members, who pay only a nominal annual fee ($95 per business owner) to belong.

The tightly packed user-led conference included a total of 22 educational sessions and round-table discussions, along with three Advisory Group meetings organized by market specialization: General Rental, Heavy Equipment, and Event Rental. The traditional Town Hall Meeting, a members-only session with no Alert personnel present, was combined with voting for its new Officers.

“Year-in-Review”, a popular new session, was presented by 6 different members during the opening night dinner. Each presenter featured pictures of the company’s facilities, equipment, branding, and other materials, as they reviewed how they had successfully implemented innovative technology and new business strategies during the past year.         

Alert previewed its latest new Software Revision (Version 16) at the International Alert Users Association Conference, which includes over 100 new or improved features.   

Vendor partners at the International Alert User Association Conference included Volatile Studios, a web-site authoring firm who has developed Sign and Rent TM, Alert’s new mobile ‘paperless’ contract management initiative. Fleetmatics (Alert’s GPS integration partner), Springs Hosting (cloud-hosting services), and Approval Code (exclusive credit card payment processing services), all co-sponsored the event.      

Unsolicited comments from this year’s attendees included the following:

I would like to thank all of you for making my first Alert conference a valuable learning experience. It is good to network and hear from others using the system on what works for them. Also nice to know what Alert is working on at the request of its users. After over 20 years with a competitor’s software, never once did they ask for or take any requests on what we would like to possibly see for improvements. Keep up the good work and thanks again. We will be back next year.

Kevin Moore

Ultimate Events Inc.

Plymouth, MN





About Alert Management Systems

Alert Management Systems (Alert, is an award-winning* supplier of Windows certified equipment rental management software. (*Most recently, Alert won the 2012 RER Innovative Product Award for Computer Software.) Along with industry-leading new technology, Alert provides expert support for thousands of end-users who write millions of rental contracts. Alert’s business spans 50 US States, Canada, the Caribbean Islands and several other countries. Alert was founded as Interactive Management Systems (IMS) in 1976.

Unsolicited comments from this year’s attendees included: