Who we are

Alert Management Systems Corp. is a leading supplier of Windows-based rental management solutions to single store and multi-store rental operations across North America. Founded in 1976, Alert provides its customers with decades of experience and innovation in the rental business. Alert EasyPro’s general equipment and tool rental software, party and event rental software, and specialized industry rental software is used in hundreds of rental locations by thousands of end-users who write millions of rental contracts annually. Alert EasyPro rental management systems are supported in all 50 states, Canada, the Caribbean, and other countries.

Alert is dedicated to combining superior equipment rental software with great customer service, informed by years of experience with many types of rental businesses, including general tool, heavy equipment, party, event, and multi-store regional and national rental operations. Case studies of rental store owners' experiences working with Alert’s rental management systems are available.

Alert staff serves customers with integrity, seasoned rental software experience, and a strong commitment to customer satisfaction. Alert maintains its own US-based programming team.  A separate Client Care team (based in Colorado Springs, Colorado) provides live phone support virtually 24/7 as well as web-based and optional on-site training. Monthly webinars and other classes along with individual in-depth consulting provide the 'high touch' experience necessary to get the best ROI out of your rental industry software investment. We also provide numerous presentations and articles on rental management solutions and other important topics for rental businesses every year. 

Alert technology incorporates the latest trends to our rental management systems, such as cloud computing, web services, mobility, graphical dashboards, integration with Microsoft Excel, Outlook, and other products. We work with Alliance Partners in critical areas (such as web site development, cloud computing and GPS integration) to extend our resources and software capabilities.  Each year, we release a new equipment rental software revision, which incorporates the best ideas of our well-informed customers and talented staff, while maintaining pace with regulatory compliance and exceeding competitive research. 


Alert Management Systems founder Bill Veneris was inducted into the ARA (American Rental Association) Hall of Fame in 2019. Bill's work advocating for best practices in the rental industry, his inception of the Alert User Group (which still meets annually), and pioneering work in the space of rental software made him a perfect inductee to the ARA Hall of Fame. See our article about his selection here. Bill is pictured above with Co-Presidents Mary Crosslin and Kara Longmire receiving his award.

Alert company founder Bill Veneris received the ARA Special Service Award for his work in educating ARA members on the strategic use of management information systems in the rental industry.  Continuing the tradition, we provide cutting edge research on industry and market trends via presentations to ARA State Organizations (over 15 states in just the last couple of years) and through articles published in industry trade publications, such as RER and Rental Management Magazine. 

Many high profile leaders in the rental industry have selected Alert Management Systems as their equipment rental software provider, including 7 ARA Presidents and numerous Regional Directors and Officers through the years.

User Driven 

Product Superiority starts with the International Alert Users Association (IAUA). The IAUA is the largest and most profitable independent user group in the rental software industry. At the IAUA Annual Conference, each participant has a voice in developing new rental management solutions, through recommending and voting on specific enhancements. 

IAUA members also participate in education seminars, advisory councils by industry category, and the election of a volunteer Advisory Board. The event even includes a confidential "users-only" Town Hall meeting run by the Advisory Board. 

With over one hundred user-driven improvements each year, it is no wonder Alert EasyPro's rental software leads the industry in innovative and profitable features. 

Event/Party Rentals

Alert EasyPro's equipment rental software provides rental management solutions to optimally manage event cycles and dramatically reduce labor and dispatching costs.

Heavy Equipment

Effortlessly manage your long term rental needs and increase parts and heavy equipment sales with Alert's Sales Inventory and Equipment Management Systems.

General Tool

Improve the efficiency of tool rentals, increase return on investment, and boost profits with our rental management solutions. Alert's equipment rental software is suitable to manage the rental needs of homeowners as well as light construction companies, and ensures optimal turnaround time for your inventory.

Learn About Alert's 30th Annual User Conference
Happy Customers

What Our Customers Say

Exceeding our customer's expectations is our top priority. We observe "best practices" in all aspects of our business, from providing prompt and courteous service, to empowering our clients to help us continuously improve our software and customer service. We couldn't run our business effectively on the long-term without giving our clients a "say" in everything we do.